Joybean First Pop-up Store Opens in Greenbelt Makati City!

The newest soy-milk drink craze from Singapore is now in the Philippines. Jollibean renamed for the international market as Joybean is a new concept that offers a premium yet affordable gruit-free soy-based products with milk tea options.

Joyean Luis Daniel

Joybean reveals its own take on the popular drink by introducing a milk tea line exclusive to the Philippine market. Brought to the Philippines by Joybean Food Masters Corp. the launch was spearheaded by its President, Norman Raquel, the Chairman of the Board, Frederick T. Sy, and Senior President of Jllibean Food PTe Ltd., Luis Daniel.

Joyean - Jaja enjoying the drink

Jaja Ramirez of the Bloggers enjoying Joybean drinks

“We are aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater this craving but with a healthier, lactose-free version that has less sugar and calories.” Said Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines.

Joyean drink

Recommended flavors are Brown Sugar Soy Milk, Chocolate joy Freeze, and Wintermelon Milk Tea now only they taste great but also comes with more health benefits. Joybean drinks are made of soybean milk which us plant-based which is a good source o protein great for health. Its made of Grade A, non-GMO and a single variety of IP Canadian soybeans and its vegan-friendly drinks since it does not contain any animal by-products.

Joyean drink

Joyean foods

Joybean also offers flavorful snacks like the pancakes that come in three variants; crispy, the Mee Chiang Kue (traditional turnover pancake) and mini pancake rolls. They also offer pudding and bean curd on the menu.

Joybean pop-up store is located at Greenbelt 3 just across Seattle’s Best Coffee. Expect the second pop-up store to open soon in SM Fairview later this year.

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