Ford Philippines is leveraging the Manila International Auto Show (MIAS) from March 30 to April 2 to showcase both its best-selling vehicles in the country, as well as its unique test-drive and brand experience, the Ford Island Conquest.
The Ford booth at MIAS showcases top-selling variants of its Big Three vehicle nameplates – the Everest mid-size SUV, EcoSport compact SUV, and segment-defining Ranger pickup.
Ford has also brought to MIAS the Ford Island Conquest, which it launched earlier this year with two successful events in Metro Manila.
The Ford Island Conquest is the ultimate test drive arena for car enthusiasts and interested buyers to experience the Everest, Ranger, and EcoSport. An outdoor course, featuring a water-wading drive-thru, is designed to highlight key features and capabilities of the Everest and Ranger.
The Ford Island Conquest also features a mock-up Ford showroom, providing a good opportunity for both owners and interested buyers to learn more about Ford’s sales and after-sales services and ownership packages.
To bring the experiential test drive activity to more Filipinos nationwide, Ford Island Conquest is planning scheduled roll-outs in Bulacan, Pampanga, Naga, Laguna, Pangasinan, Iloilo, Bacolod, Cebu, Cagayan de Oro, and Davao, as well as additional events in Metro Manila to include Greenhills, Ortigas, Marikina and Quezon City, among others.
“We’re excited to have the Ford Island Conquest at MIAS and present something unique to the Show that engages consumers by simulating an actual Ford drive experience,” said Lance Mosley, managing director, Ford Philippines. “Our first two Ford Island Conquest events were a real success and we want to share this opportunity and experience with more Filipinos across the country.”
The Ford Island Conquest will also offer exciting freebies and exclusive Ford merchandise that are up for grabs upon registration and participation in various activities.
The Ford booth at MIAS also features a dedicated service information to handle any after-sales service inquiries that show attendees may have. Ford is also offering exclusive deals during the four-day Show, providing a number of ways for consumers to purchase a new Ford.