After a series of teasers on social media about a new addition to the Grab family, leading transport app, Grab Philippines, has officially announced Fil-Australian singer, actor, and model, James Reid as its latest celebrity ambassador.
“We are excited to confirm that James is now part of the Grab family. We’ve been working with him and Viva Entertainment on this for some time and we are happy to finally welcome him on board,” says Khriz Lim, Country Marketing Head, Grab Philippines. “With his fun and creative personality, James is a perfect fit for the brand.”
To celebrate its new celebrity partnership, Grab Philippines has also launched a new contest to give its loyal passengers the chance to meet their teen idol in person. To join, passengers just have to use the promo code JAMES when booking a GrabTaxi, GrabCar or GrabExpress.
Lim shares that the promo is just the first of Grab’s many projects with James, as the company aims to make customer experiences from the different Grab services as engaging as possible so that loyal passengers have something to look forward to.