Every time there’s a special occasion, it may be a birthday or just a simple family reunion for sure there’s a cake to be served and the number one choice a name that everyone love, that’s Goldilocks Bakeshop.
As Goldilocks celebrates 50 Golden Years of being the country’s number one bakeshop, its fairytale story still evokes delight and sweetness. Though their company history is not exactly an underdog tale, it does have the elements that Filipinos love: a small but exceptional start-up, driven by pure determination, flourished by ingenuity, and topped with a uniquely Pinoy entrepreneurial spirit.
The story of Goldilocks began when The two sisters started their business small. Milagros, a professional nurse, supplied Manila school canteens with chiffon slices, while Clarita baked and decorated cakes for special occasions in Bicol. A twist of fate brought the sisters back together in Manila, and they decided to expand their hobby into something more fulfilling. Together with their sister-in-law Doris, and armed by their love of food, baking and cooking, they opened a small bakeshop in Pasong Street Makati in 1966. It was a third sister,
It was a third sister, Maria Flor, who named the store based on prosperity and providence: Gold and Luck.
Their first store located in Pasong Tamo Street in Makati is still open and ready to serve their loyal customers. From just 10 employees and two display stands, Goldilocks has grown to 490 stores — both here and abroad — with some 5,000 local employees.
It was a third sister, Maria Flor, who named the store based on prosperity and providence: Gold and Luck. From the P574 total sales in 1966, the company has multiplied its earnings thousands of times over, reaching a system-wide total of almost PIO billion as of last count.
Even after five decades in the industry, the guiding principles of its founders (sisters Milagros Leelin-Yee and Clarita Leelin-Go) are are still very much alive and articulated in the Goldilocks vision statement: to be the leading Filipino global brand that will fulfill the changing customer needs through world-class products and services in markets served.
Goldilocks now offers full meal and merienda choices, catering services and is now recognized as the foremost specialist when it comes to decorated cakes. The cakes, pastries, and well-loved dishes that have become so associated with Goldilocks (such as its Fluffy Mamon, Cheesy Ensaymada, Chiffon Cake Slice, Classic Brownies, Chicken Pie, Classic Polvoron, Classic Mocha Roll, Classic Chocolate Roll, Brazo de Mercedes, dinuguan, fresh lumpia, palabok, and laing, just to name a few) have since become the gold standard by which all others are measured.
Thus, for 50 years, the true taste of the Pinoy is still the anchor of their business. Indeed, Goldilocks encompasses everything that is unique, delicious, and delightful about the Filipino people.
From the P574 total sales in 1966, the company has multiplied its earnings thousands of times over, reaching a system-wide total of almost PIO billion as of last count.
Today, even after fifty years — five decades filled with sweet moments and countless Filipino celebrations — Goldilocks continues to build its legacy while staying true to its foundations. Even as the brand pursues innovation and finds new and meaningful way
As a result, Goldilocks is still moving forward, even after half a century of leadership. Indeed, a Filipino Fairytale was born and developed between 1966 to 2016, and it continues to grow stronger…. Happily Ever After
Visit the nearest Goldilocks branch or call Goldilocks Go-Delivery at 888-1- 999 for orders. Join the conversation on Twitter @GoldilocksPH or Instagram at @GoldilocksPH, or on the official Goldilocks Facebook page: https://www.facebook.com/GoldilocksPH/