July 15, 2015, Manila, Philippines – In celebration of its 3rd year in the business, homegrown mobile technology giant CloudFone announced the launching of their newest endorser. CloudFone has recently signed film and TV star Enrique Gil to represent the brand among Filipino audiences, joining Xian Lim in the company’s roster of celebrity endorsers.
The 2014 Most Promising Male Star of the Year has truly leaped bounds as a breakthrough actor and dancer with several TV and movie projects, as well as dance albums. Indeed, Enrique Gil is a versatile and talented artist who has proved his mettle in well-loved TV series such as Forevermore, and in the silver screen, such as the blockbuster hit, Just the Way You Are. Given the breadth of his influence and reach, the 23-year-old rising star is expected to attract a younger demographic for CloudFone as it rolls out more devices that will enhance users’ enjoyment of mobile apps and social media platforms.
From Left: Cloudfone Head of Sales Niño Mendoza, Enrique Gil, Cloudfone Marketing Manager Celine Buendia
“CloudFone constantly aims to be on the pulse of the market, and we believe that Enrique embodies the qualities that resonate with our youthful, more tech-savvy consumers,” said Eric Yu, President, CloudFone Philippines. “With his vibrant personality, and passion for excellence, Enrique represents the best things CloudFone devices can offer such as variety of choices and specs, innovation and reliability.”
As the new face of CloudFone, Enrique’s active lifestyle perfectly shows how smartphones & tablet devices have become an integral part of our everyday lives, and how CloudFone provides the perfect companion on-the-go that can keep up with the needs of today’s hypersocial youth. To help bring the latest technologies within everyone’s reach, Enrique will be headlining the last leg of CloudFone’s mall tour today in SM Megamall and Waltermart North EDSA, capping a nationwide tour that began in May2015.
CloudFone’s nationwide mall tour is the brand’s way of giving back for the three years of success by showing support for its dealers, as well as its gratitude to their loyal and potential customers. For the past two months, celebrities Jason Abalos and brand endorser Xian Lim have been going around the Philippines, covering a total of 113 stores in 30 malls in 19 cities, which includes Baguio, Tarlac, Clark, Manila, Quezon City, Bohol, Lucena, Albay, Naga, Bulacan, Laguna, Marikina, GenSan, Tacloban, Cebu, Dagupan, Batangas, Davao, and Mandaluyong, in an effort for CloudFone to reach a wider audience and say thank you to its loyal consumers.
The stars, together with the CloudFone team, personally visited CloudFone kiosks and stores, and met up with dealers and staff, before surprising the crowd in each area. The young heartthrobs entertained the audiences with kilig performances, fun activities using CloudPad devices, and exciting games, coupled with CloudFone premium items and products that were given away as prizes.
CloudFone users and selected members of the audience also had the chance to meet and greet their favorite stars up close and personal. As part of CloudFone’s giving back, the anniversary celebration also included a special price-off on select new and current CloudFone and CloudPad line-up of devices.
The discount promo that features reduced prices for 10 of the brand’s tablet and smartphone models by as much as 25%. The CloudFone Thank You Sale enabled more Filipinos to easily own smartphone models like the CloudFone Excite series, which is popular for its long-lasting batteries and affordable multi-core processors, as well as the social-ready GEO series. CloudFone also made their tablets more affordable, by reducing the price of their CloudPad range, which boasts clear and large displays, Intel processors and innovations such as crossover technology.