Max’s Group Inc. (MGI) has opened its newest Max’s Restaurant at Bonifacio Global City in Taguig as part of its local expansion strategy for the next two months, the group recently announced.
Robert Trota, President and CEO of Max’s Group said the BGC branch, its third in Global City, gives the company a better opportunity to serve more customers in the booming mixed-use development area.
“BGC is a huge market for both commercial and residential. The opening of a third branch will give us better opportunity to serve the untapped market of the area,” Trota said.
The latest branch, which opened on April 21, is located at Units 116 and 117 of the Bonifacio Stop Over along 31st Street corner Rizal Drive 2nd Avenue.
“With the latest BGC branch, Max’s continues to expand and serve its all-time favorite recipes to more Filipino casual diners,” Trota said.
The restaurant, a dine-in and take out branch, will have a capacity of 82 seats.
Aside from the newest branch, the Max’s Group is also set to open three more restaurant outletswithin the month as part of its aggressive expansion program.
Upcoming branches in the pipeline are the Kapitolyo Branch, targeted for opening on May 20; the Hampton Branch, targeted for opening on May 30; the Cauayan, Isabela Branch, targeted for opening on May 30 as well and the Max’s Santiago Branch, targeted for opening on June 1.
In all, the Max’s Group is targeting to open 80 to 90 new stores this year across itsinternational and local brands. Max’s Group merged with Pancake House, Inc. in 2014 to create the country’s largest restaurant group.
The combined entity now has more than 10 household brands in the food business. These include Max’s Restaurant, Max’s Corner Bakery, Krispy Kreme, Jamba Juice, Pancake House, Yellow Cab, Le Coeur De France, Dencio’s, Teriyaki Boy, Singkit, Kabisera, and Maple.
From January to April, the Company opened 10 outlets (7 local and 3 overseas) and discontinued 7 underperforming stores. As of April, the Max’s Group has a total of 543 branches.
Despite the closures, its store net total increased along revenues as the group reported pro-forma revenues of P9.55 billion in 2014 with a core net income of P154.1 million.