Hundreds of bartenders all over the Philippines are being called to enter into a battle unlike any other, as Jose Cuervo, the world’s best-selling tequila, launches Dons of Tequila, the global search for the next hero of tequila who has what it takes to continue the legacy of the 250-year-old brand. The prize of a lifetime awaits: fly to Tequila, Mexico to harvest their own crop of agave on the Jose Cuervo estate, blend it into a unique tequila and win the batch, labelled under their own name.
Jose Cuervo’s Dons are the real heroes of tequila – the people, past and present, who epitomize the expert craft, passion, and bravery required to make the world’s most popular tequila. Their unwavering belief in quality and in the spirit of tequila – true bonds, real friendship, and good times – is what keeps the brand’s 250 years of heritage fresh and relevant. These are the qualities that the bartender who will be named the next Don must embody to be worthy of the title.
The local leg of this worldwide hunt officially begins today. Aspiring Dons can join this first-of-its-kind challenge by uploading a photo of their signature tequila-based cocktail or shot serve at DonsOfTequila.com. Ten (10) bartenders will be selected to compete in the National Finals in July, where they have to show that they have the grit, passion, and cojones of a true Don.
“Jose Cuervo has, in over 250 years of family and company history, demonstrated the grit, expertise, and uncompromising passion for quality required to be and to remain the world’s number one tequila. Becoming a Don of Tequila is the ultimate accolade awarded only to those who truly deserve it,” shares Charles Wright, Senior Commercial Manager – Southeast Asia and India for Jose Cuervo International. “Bartenders from all over the country will really need to show the judges that they have the cojones to be worthy of being called Don.”
The local finalists will be guided by Jose Cuervo’s Dons of Tequila Mentors – veterans in their field and true Instigators – Prive Luxury Club’s cocktail bartender and Diageo Reserve World Class 2014 winner Jerry Miranda, T.G.I. Friday’s Genrev Bacasno, who recently bagged second runner-up honors at the 23rd Annual World Bartender Championship, and celebrated personality Divine Lee.
Jerry, Genrev, and Divine will lead a Bartenders Bootcamp, designed to prepare the ten for the National Finals, where their creativity, technical knowledge, and personality will be judged by the Instigators, together with the Jose Cuervo Brand Ambassadors. The winner will hold the title Don of Tequila in the Philippines, and will represent the country in the Jose Cuervo Dons of Tequila Global Finals for a chance to follow the footsteps of some of the world’s legends of tequila.
The Dons of Tequila Global Finals is a showdown of the best-of-the-best from each country, set against the Jose Cuervo distillery, La Rojeña, in the town of Tequila, in Mexico.
Family owned for ten generations, Jose Cuervo is made using over 250 years of cultivating, harvesting, blending and tasting expertise. Jose Cuervo Reposado and Silver are distilled with rigorous standards, to create the taste and character fit for a Don.
For more information about the competition and of all things Jose Cuervo, visit www.DonsofTequila.com. The website features the stories of the current Dons of Tequila, as well as a selection of drinks fit for a Don, crafted and demonstrated by head barmen from La Rojeña.