With its young and active customer demographics, LG Electronics (LG) has always tapped basketball superstars as its brand ambassadors. The Philippine collegiate basketball is, after all, a gold mine for talented players who embody LG’s “life is good” mantra of giving customers meaningful ways to enjoy life.
Among these gifted players are LG Mobile Philippines ambassador, Ateneo Blue Eagle Kiefer Ravena, who was recently named University Athletic Association of the Philippines (UAAP) Season 77 most valuable player (MVP), and LG’s sponsored team in the National Collegiate Athletic Association (NCAA), the San Beda Red Lions, who recently won their fifth consecutive basketball championship.
“We would like to congratulate UAAP MVP Kiefer Ravena and NCAA champions San Beda Red Lions,” said LG Mobile Philippines vice president Jay Won. “We are very proud to have them on board the LG family.”
He continued, “These players’ drive for excellence perfectly encapsulates the LG G Pad’s philosophy of taking off and launching one’s self to life. We are excited to see them take off and launch their passion for basketball even further to the professional league.”