About 300 business owners, mostly from Small-and-medium (SMB) enterprises attended the evening event which was held at the Manila Polo Club in Makati City. Together with some government officials, representatives of embassies and chambers of commerce, foreign delegates from BNI all over the world. To witness the launch of its networking and referral marketing organizations – BNI Genesis Chapter, Makati and BNI Pioneer Chapter, Ortigas – composed of primarily of Small-and-medium (SMB) enterprises and professionals, seeking growth without necessarily increasing costs.
BNI Philippines is part of Business Network International (BNI), the world’s largest business networking organization with 170,000 members in 55 countries. In its website http://www.bni.com, they reported that the BNI’s networking and referral marketing generated total of 5.4 million referrals resulting in $6.5 billion dollars worth of business for its members.
The induction of officers and members of the two chapters of BNI Philippines is the evening’s highlight. Instrumental in the realization of the new organization, said Mr. Ling, are Michael Ho and YP Lai. Ho anf Lai are BNI’s co-national directors for the Philippines, Vietnam, Thailand, South Korea, Cambodia and Laos. Noteworthy to mention is the able leadership of Dexter Ortega, managing partner of Tagnia, Ortega and Partners, CPAs.
Dexter Ortega, managing partner of Tagnia, Ortega and Partners, CPAs
Since January this year, BNI Philippines has been holding weekly information and training sessions in Makati (Genesis Chapter) and Ortigas (Poineer Chapter). Five benefits BNI offers to members are: have access to a larger marketing team, enjoy exclusive marketing rights, access the channel of continous source of new business, be a part of a network that expands business, and celebrate long-lasting business relationships.
Edward Ling, BNI’s co-national directors for the Philippines, Vietnam, Thailand, South Korea, Cambodia and Laos
“Givers Gain” is BNI’s core philosophy. “What goes around, comes around.BNI provides a structural networking system for giving and receiving business referrals. The BNI’s Referral Education Program is more about farming than hunting. Members joining BNI share ideas, contracts, networks and business referrals. Being a member of BNI is like having sales people working for you everyday who market your product or service. It provides an environment where members build and sustain long-term relationships based on trust,” explained Mr Ling.
BNI Philippines http://www.bni.ph sees growth opportunities in these sectors: retail, manufacturing, wellness, professional services like management consulting, accounting and medical. For more information visit http://www.bni.ph